Creative Brief

This was for one of my classes, this was my very first creative brief, where I learned a lot about creating a creative brief and its importance and gained deeper insights into my company.

This was my second time creating a creative brief, but this time it was a collaborative effort, as I worked with one of my classmates. Through this experience, I gained a better understanding of the purpose of a creative brief and how informative and helpful it can be in the creative process.

As this is my third creative brief, I’ve started to understand the flow of the process. It was a bit easier and more straightforward for me, thanks to my previous experience.

Now that I have a few experiences with creative briefs, this one was easier. As always, I got to learn more about the brand and discovered some interesting facts.